Tag - fragrance marketing

Lifestyle
Why does scent influence our shopping choices?
Why does scent influence our shopping choices?

Stores and other companies tempt customers with scents. They evoke positive emotions and make us more eager to reach for our wallets

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Hollywood’s Handsomest Fathers
Lifestyle
Hollywood’s Handsomest Fathers
Today is Father's Day and to mark the occasion, we present Hollywood's best fathers.
Favorite celebrity fragrances – Meghan Markle, Natalie Portman and Adele – top 4
Beauty zone
Favorite celebrity fragrances – Meghan Markle, Natalie Portman and Adele – top 4
Want to know the scent of your favorite celebrity? Check it out!
Zara, Valentino, Dolce & Gabbana – examples of brands that coped with an image blunder
Lifestyle
Zara, Valentino, Dolce & Gabbana – examples of brands that coped with an image blunder
Many well-known brands have struggled with various image accidents. Some were accused of plagiarism while others were accused of racism. Nowadays, customers are very vigilant and nothing escapes their attention. So how have companies coped after such "incidents"?
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