Wednesday, 5 October, 2022

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Running a local clothing shop can be hard work, especially in terms of finding new customers and getting them to buy your products and then come back. Of course, one of the best ways to attract new shoppers is through search engine optimization, but with so many factors involved, it can be difficult to determine where you should start when it comes to boosting your local game plan. To help, here’s an ultimate local clothing shop SEO checklist that includes everything from the basics to tried-and-true strategies to get the results you’re looking for today!

Why local?

Local SEO is the process of optimizing your online presence to attract more business from local customers. To get started, make sure your website is optimized for local search – that’s why you should start from an audit. You can identify gaps in your strategy before it costs you, potential customers. Find out what your advantages and disadvantages are so you know which elements need improvement. Local searches have slightly different rules. Read more about that here: https://www.icea-group.nz/website-seo-audit/

Here are some statistics that show just how important local strategy is for clothing shops:

  • 97% of consumers use the internet to find local businesses.
  • 93% of shopping experiences begin with a search engine.
  • 76% of consumers who start their purchase journey online visit 3 or more sites before making a purchase decision.
  • 51% of shoppers trust online reviews as much as personal recommendations from friends and family. Finally, most people who start their shopping experience on your website will make a purchase (61%).

How to start?

Competitor analysis

If you want to ensure that your local clothing shop is ranking high in search engine results, you need to start with a competitor analysis. Figure out who your main competitors are and what they’re doing right. Then, you can create a plan to beat them at their own game.

Keyword research

One of the most important steps in driving traffic to your website is understanding how people are searching for your products. That’s where keyword research comes in. By understanding what keywords people are using to find businesses like yours, you can better optimize your website and improve your chances of ranking in search engines. 

Title Tag and Meta Description

One of the most important aspects of local SEO is your title tag and meta description. These are the first things potential customers will see when they do a search, so it’s important to make sure they’re well-written and keyword-rich. Keep Tag Title around 60 characters and description between 150-160. 

On-page optimization

When it comes to on-page optimization, there are a few key things local clothing shops should keep in mind. First, make sure your URL address is friendly and easy to remember. Second, get an SSL certificate to show customers that your site is secure. Third, use H1 tags and headings to help organize your content and make it easier for readers to find what they’re looking for.

Moreover, you have to create compelling content and product descriptions. These need to be keyword-rich, but naturally so that people can find your products. The on-page optimization checklist should also include targeting local searches by specifying the geographical location in which the store is located. 

Technical aspects 

As mobile devices become increasingly prevalent, it’s important to make sure your website is optimized for them. Your site should have an easy-to-navigate interface that displays well on all screen sizes and resolutions. Limit the amount of text on each page so that search engines can easily crawl and index your site. The crawler will also be able to display more results if you limit the number of words per page. And remember about responsiveness – it is a ranking factor.

If your pages take too long to load, potential customers are likely to click away before they even get a chance to see what you have to offer. Optimize your images by reducing their file size without sacrificing quality. Minimize the number of plugins you use on your website. Test how quickly your site loads with Google PageSpeed Insights or Pingdom Tools. Also don’t forget about Core Web Vitals. 

Link building strategy 

Link building is the process of acquiring links from other websites to your own. This signals to search engines that your site is a valuable resource, which can help improve your ranking. Ask people who live in your town what they like about local businesses and find out if they have any feedback on things that could be improved. Include links to local businesses on your website, especially when you’re linking to another business’ website or writing about them on social media (like Facebook). When possible, use keyword phrases that are related to their product as anchor text. 

Social media strategy 

Social media is a great way to connect with potential customers and create a strong online presence for your clothing shop. Create accounts on all the major social media platforms (Facebook, TikTok, Instagram, etc.) and make sure to populate them regularly. Use relevant keywords in your posts so that people searching for local clothing shops can easily find you. Make use of hashtags connected to your brand.

Google My Business

As a local clothing shop, one of the best ways to improve your visibility online is through Google My Business. By optimizing your GMB listing, you can appear higher in search results and attract more customers to your store. Make sure your NAP (name, address, and phone number) is accurate and up-to-date. Connect with your customers on social media. Use location targeting so that people searching near your business will see your listing first. Add photos of the inside and outside of your store to help people visualize what it looks like before they visit in person!

AdWords PPC campaigns (if applicable)

When it comes to promoting your local clothing shop Pay Per Click campaigns can be a great way to reach new customers. But before you dive in, there are a few things you need to keep in mind. Create separate campaigns for each of your locations. This will allow you to customize your ads and bids specifically for each market. A good local SEO agency will help you with promotion, so don’t hesitate. 

Wrapping up

As a local clothing shop, it’s important to make sure you’re doing everything you can to optimize your website for search engines. By following the tips in this blog post, you can be sure that you’re on the right track. Don’t forget to regularly check your site analytics and see what keywords people are using to find you.

Main photo: Polina Zimmerman/pexels.com

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